Chapter5. Tourism

1. In FY 2006, the total and actual number of tourists who visited the city was 53.17 million and 30.74 million, respectively, representing decreases of 5.51 million and 4.4 million, respectively, from FY 2005. The decrease is attributed to a slump after FY 2005 when Expo 2005 Aichi, Japan and associated events were hosted. Of the actual 30.74 million tourists, 20.44 million came from outside the city (mostly from neighboring areas). In fact, 72.5% of the tourists (including those from within the city) came from the four prefectures in the Tokai region.
   
   
2. The total number of tourists who visited the city's 32 major tourist spots was 21.51 million in FY 2006, a decrease of about 3.43 million from FY 2005 when Expo 2005 Aichi, Japan was hosted. However, this figure shows an upward trend from FY 2004. The most popular tourist spot was Atsuta Jingu Shrine (6.24 million), followed by Higashiyama Zoo and Botanical Gardens (2.02 million), the Port of Nagoya Public Aquarium (1.93 million), Villaggio Italia (1.69 million), and Nagoya Castle (1.10 million). The following spots enjoyed a significant increase in the number of tourists on a year-on-year basis from FY 2005 to FY 2006: Nagoya City Art Museum (177.0%), Nagoya TV Tower (166.5%), Nagoya City Science Museum (126.4%), Higashiyama Zoo and Botanical Gardens (122.4%), and Nagoya Noh Theater (120.8%).
   
   
3. The tourist expenditure per person in the city is 12,594 yen on average. With tourists categorized into tourists from within the city, tourists from outside the city, and day trippers/overnight trippers, figures show that day trippers and overnight trippers from within the city spend 8,311 yen and 20,200 yen on average, respectively, while day trippers and overnight trippers from outside the city spend 9,737 yen and 21,463 yen on average, respectively. With these figures and the actual number of tourists taken into account, the total expenditure by tourists in the city is estimated at 340.5 billion yen, accounting for about 3% of the gross product of the city.